Today is International Women’s Day #IWD2025
This year’s IWD campaign theme is focused on the need to #AccelerateAction for gender equality. At Defendable Technologies, we're joining the pledge to #AccelerateAction to support and advance women.
To mark the occasion we're championing the women in our business and the industries we work with. And in the spirit of this, we spoke with Auralis Product Manager, Sarah Bell, to find out more about her and her experience at Defendable Technologies.
What inspired you to join the Defendable Technologies?
I joined Defendable Technologies because I resonate with the team’s commitment to innovate and grow, tackling critical challenges that will strengthen and protect. I’m excited to embrace the ambitious, start-up environment with the Auralis product suite, knowing there’s a solid support system and a wealth of knowledge to draw from.
What experience do you bring to Defendable Technologies?
I come from 16 years in banking, where I’ve worked in product, digital, projects, branding, and marketing.
Most recently, I helped deliver a decisioning engine that combines customer, behavioural, and product data with AI integration, creating personalised experiences on our digital platform.
What’s one thing you’re aiming to apply to your role?
I’m passionate about using digital and data to solve real-world customer problems. I’m keen to learn the parallels in my new role.
Which of our company THRIVE (Trustworthy, Honest, Respectful, Innovative, Valued, Empowered) values resonates with you the most and why?
The value 'empowered' resonates because it reflects the freedom allowed, and support given, to make significant contributions in a team that values initiative.
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